Tell us about yourself. 能介绍一下你自己吗？
My name is Leo Ku, I was born and raised in Hong Kong although I spent quite a lot
of time abroad in New York and San Francisco before returning here and starting
my business. Although my expertise is primarily in entertainment and media, I have
always been enamoured with art and digital as well. Finding the next big thing that
puts entertainment, media, art, and digital together in a business that works across
Asia is my ultimate goal and dream.
Tell us a little about VISS. 能告诉我们一些关于VISS吗？
Well, VISS started off from a realization of what people were looking for in different
media such as magazines, TV shows, as well as online. People want to see how others
are dressing, so they buy a fashion magazine and see who is wearing what, but the
problem is how can they buy it? It’s very rare that retailers like Lane Crawford
will stock the same exact item you found in a magazine, so VISS aims to create this
linkage across media, inspiration, style, and ultimately commerce, allowing users
to buy the items they want. VISS is first and foremost an Asian style community
of the new era that spans across borders with participants all over Asia, and across platforms
with personal computers, iOS or Android interfaces alike. We believe in going mobile
especially because we want to empower people to participate, check out what people
are wearing and contribute to the community on the go. Being in Hong Kong is ideal
for VISS as it is a very fashionable hub and a melting pot of cultures that embraces
information sharing and diversity that we aim to reproduce in the VISS community.
This unique community is a very catered and focused resource for people to look
for inspiration in Asian style and shop the looks when they want, and this link
with commerce allows us to help lesser known brands and partners reach a more global
好的，我们发现对于时尚产品，人们获得信息的渠道，很多时候还是来自于传统的营销渠道，譬如杂志，电视，以及网络等：人们购买时尚杂志，查阅流行趋势，看看其他人是如何穿搭的。但如何完成“最后一公里”，实现直接购买呢？在实体店铺中很难找到和在杂志上看到的一模一样的商品，所以 VISS 旨在创建时尚与互联网、线上与线下的链接，跨越不同渠道、时尚风格和商务链接，让用户轻松购买，打造个人的时尚日志。
VISS 是首个跨地区、跨平台的亚洲风格的社区化电子商务，覆盖PC、iOS 和 Android等多个平台。 我们认为手机移动客户端更容易让用户充分利用碎片时间，在任何地点都可以了解到最新潮流和流行趋势，随时随地拍摄自己喜爱的时尚风格，只要在移动客户端轻轻一点，就可以在照片上标签分类，同其他用户分享搭配心得、交流有关时尚的话题，进而提高用户的参与度，促进用户之间的互动，推动整个社区的发展。
香港是VISS最理想的发源地, 因为它既是亚洲的时尚中心, 也是多元文化的大熔炉, 我们的目标是希望在VISS社区中重现时尚信息的共享和多样性，营造轻松购物的消费环境。这个独特的社区不仅为用户提供亚洲风格的衣着灵感，而且提供了可购买相关商品的场所链接，这种链接可以帮助知名度较小的品牌和合作伙伴接触到更多的全球观众。
Do you see an increasing interest in dressing up in Asia?
Being Asian in this era is about constant evolution, our identity in the past it
was about portraying a story of hard work but now, especially in Hong Kong, it is
very much about telling your own story. This is accomplished through choosing what
you want to present to others about you, what you actually want to be represented
in and how you represent a cosmopolitan image altogether. Asians are the new global
citizens, and we want to be perceived that way in the eyes of Americans, Europeans
and people of other first world countries and it’s more important than ever to dress
presentably to tell that story.
To you, what is the importance of style and presenting yourself?
How you dress says a lot about who you are as a person, your personality and your
work ethos. For me, I think it’s all about being entrepreneurial, forward-thinking,
bridging gaps, creating new value by benefiting others, but also where I can enjoy
my work, and ultimately I want my clothes to tell that story. I am very passionate
about marrying digital and entertainment media together, so I need to present to
others that I am really serious about my work in a way that is innovative, hands-on
and results-oriented. Yet for me, it’s not all about work work work, I love hanging
out and having fun at the same time. I want to be seen as someone who is empathetic
to people’s needs, very real, easy-going, approachable, and works great with friends.
So when it comes to picking outfits, I choose clothing that portrays me as someone
confident that you can rely on for results, yet is not scary and unapproachable,
but easy-going and friendly. That is Leo Ku, and that is my personal style.
What’s next for you, say in 5 years?
For a long time now, my dream has been to create my own digital entertainment label
that fulfills media, entertainment, digital and brand’s needs altogether. I suppose
you can say I want to be the next Richard Branson in the sense that I want to create
some kind of business machine that allows people to transform what they have (or
are) in entertainment world today into what our future generation will have. This
is a very vague concept but what I am looking toward is developing talent, and not
in the conventional sense of the word “talent” of singers or actors and actresses,
but a new form of it that is changing very rapidly. This new talent is defined by
the influence and style one can create and project in a digital space and I want
to create a label that can represent and brand this kind of talent, helping them
create a business machine that works for them. I have always believed in a saying
that in the old days it was always about the channel and now it’s about the brand
or personality that exists across multiple channels, which you can see with people
like Justin Bieber and other influential online personalities. At the end of the
day, you simply don’t need to appear on the big screen to become a superstar anymore,
as that is only ONE channel. The million dollar question now is how you realize
and create a business model that works around this new phenomenon; it’s not only
about record labels, movie labels, or artist labels, which only focus on individual
channels, but rather about creating a new kind of overarching brand for this new
talent. There has been an ongoing demand for such a business and I believe that
is something that needs to be addressed and where I see myself in 5 years. It’s
a very new and exciting thing as Asia is going to be a huge driver of this business
as a major economic force and a new centre of fashion, style and entertainment.
We need to show the world where we came from and how we got to where we are today.
That is our story, and I think presenting that to the world is the key.
很长一段时间里，我的梦想是创建自己的数字娱乐解决方案，以满足媒体、娱乐、数字化和品牌的综合需求。我想创建一种全新的商业模式，将时尚人才延续至未来，在某种意义上，你可以说我的目标是成为下一个理查德•布兰森 (Richard Branson)。这是一个非常模糊的概念，我想要做的是培养时尚人才，以一种变化迅速的全新形式。这种新形式不再是指电视电影的表演或发布CD专辑等，而是指在数字化世界的影响力。渠道红利的时代已经过去了，现在重视的是多渠道展现出来的个性化，如很多有个性的网络时尚达人。这种商业需求将越来越大，目前最重要的问题是如何创建一个品牌，为这些新时代的超级巨星提供独立频道，这就是接下来的5年我所要做的事。我们需要向世界展示我们来自何方,我们是如何走到今天所处的位置。这是我们的故事,我想向世界展示,形象是关键。